Software program specialist Synamedia is touting a brand new know-how that it says can monitor down customers who share accounts and passwords for streaming companies resembling Netflix.
The U.Okay. primarily based agency is exhibiting off the software program on the Consumer Electronics Show in Las Vegas. The know-how, it says, “combats the speedy rise in account sharing between pals and households, turning it as a substitute into a brand new revenue-generating alternative for operators.”
The Credentials Sharing Perception software program might have a significant affect. Synamedia cites statistics from media analysis agency Magid, which say that 26 % of millennials share passwords for video streaming companies.
The know-how may also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters, in line with Synamedia.
“It makes use of AI, machine studying and behavioral analytics to determine, monitor and analyze credentials sharing exercise throughout shopper accounts,” the corporate stated in a statement. “It permits operators to show informal sharing into incremental income, in addition to detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts.”
Sky, which is owned by the identical mum or dad firm as Fox Information, is certainly one of Symamedia’s prospects, and likewise an investor within the software program specialist.
Synamedia was created out of Permira Funds’ acquisition of Cisco’s Service Supplier Video Software program Options enterprise final 12 months.
Observe James Rogers on Twitter @jamesjrogers